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Persuasive Selling


The Acumen Group Persuasive Selling Program focuses on the strategic planning, as well as the face-to-face communication skills required to successfully build and retain business relationships. Using real business cases, this comprehensive program shows participants how to identify and address an individual’s motivators and blockers, that if addressed, will help secure more business opportunities.

Program Outcomes

As a result of the program, participants will be able to:

  • Have greater success in establishing stronger relationships with clients.
  • Understand their clients’ motivations for making purchasing decisions.
  • Listen and probe more effectively to uncover and address client values and needs.
  • Articulate a clear, persuasive sales message tailored to the prospect’s needs and values.
  • Handle difficult client issues in a way that enables the sales process to move forward.


Programs are typically two days in duration for up to six participants. All programs are customized to meet the needs and objectives of our clients. Call us for details.